» 2005 » June | Oh The Drama

It’s like a train wreck. You know you shouldn’t be watching it, but it’s so bad you can’t take your eyes away…at least that’s what it felt like watching the new “Off PowerPad” commercial trying to drum up traffic for their website.

Here - I’ll help them out since their commercial probably won’t do the job…www.offpowerpad.com

First rule of thumb, when you write a script for a commercial, make it believable. But then again, I always sound stiff and use precision enunciation when I’m having a casual conversation with a friend or acquaintance (in case you didn’t catch it, that sentence was supposed to be dripping with sarcasm).

If you don’t want to invest in a good script, at least hire some above average actors who can take that bad script, turn it into a work of art, and make us believe it…

I so wish I could filter crappy ass commercials from future viewing…

I just finished watching a new Sweet & Low commercial featuring none other than the Pink Panther himself. Listening to the cute Pink Panther theme song brought me back to my childhood. I loved the Pink Panther. The theme song was one of my solos in grade school - I still have the sheet music.

When I first saw the commercial, I certainly didn’t expect it to end up being Sweet & Low, when the Pink Panther ran out of pink then started to take a sip from a steamy cup, I thought this was a stunt pulled by Starbucks — but I was quite surprised to find otherwise.

I’m still debating whether or not this commercial worked on me because I’m still not a huge fan of Sweet & Low (I’ve always been a Nutrasweet girl myself), but it did get me thinking.

I have to admit it though - they were smart, they played off the emotion and if their target audience is the people who grew up watching Pink Panther (and falling in love with him), then I’m sure this ad will have paid off.

I’m still in limbo on it though — I’ll need to see it about…eh…7 more times before I can be sure.